It is part of the program for adopting and producing gender-sensitive media, a media project that was launched in 2017 with the aim of strengthening the feminist agenda by highlighting stereotypes related to the roles of women and men in Syrian society, and trying to mobilize efforts to change these images using social media.
One of the most prominent achievements of the project:
We gained experience in the field of gender-sensitive media at the level of the Foundation's work team, as we have been able over the years to develop diverse media content (audio, visual, written) that addresses different age groups of both genders and highlights the root causes of gender inequality in Syrian society, such as:
- Discriminatory laws, economic need
- Access to decision-making centers, the societal view, and others
This made us one of the leading organizations in this field inside Syria, as the team's expertise was used to implement gender-sensitive media campaigns by other international organizations working in Syria.